Google Digital Sales assessment
is designed to test knowledge of individual on online advertising basic
concepts and sales skills. It assesses how effective you are in selling
Google’s digital solutions to clients.
Digital
Sales Certification will help digital sales managers and executives to
showcase and demonstrate their proficiency in online advertising and
sales.
Here are the main topics that are covered in the Google Digital Sales study guide:
Online advertising and AdWords fundamentals:
- Benefits of Online Advertising & AdWords
- Google Advertising Networks
- Where Your Ads Can Appear
- The Quality of Your Ads
- What You Pay
- Targeting Your Audience
- Setting Bids & Budgets
- Tools To Plan A Campaign
- Tools To Measure Your Performance
This section contains a 13-part video series from Google’s “The Trusted Digital Media Advisor” program.
The videos cover the following topics.
- Prospecting
- Networking
- Preparing
- Delivering an Elevator Pitch
- Getting Meetings Started
- Positioning and Repositioning
- Discovering with Questions
- Communicating with Benefits
- Delivering a Customized Solution
- Handling Objections
- Closing and Setting Next Steps
- Generating Referrals (optional)
You can learn and take the assessment test at Academy for Ads by visiting the following URL https://academy.exceedlms.com/